For this execution, TPN was given the assignment to deliver a larger than life "anthem" spot for Oroweat Bread that told the origin story of the product – the farms it comes from – while also showcasing the generations of those who enjoy Oroweat Bread. By highlighting the quality ingredients with a clear nod to the sustainability efforts of the brand, we were able to communicate the link from our rich past to the bright future ahead for the generations to come. And in the end “Caught in the Wind” was able to take the viewer on a magical journey "From Seed to Slice."