To capture attention and regain relevancy, the brand partnered with John Stamos to support its new Whole Grains packaging main benefits communication. John perfectly embodies that fit, thriving, good natured, vibrant and engaged persona that health-established consumers aspire to in their pursuit of maximizing life. A touch of humor shows that there is no better match than the energetic John Stamos and Oroweat Whole Grains Bread that fuels his life!