When tasked with creating a TV/OLV spot for the full Sara Lee Artesano product line, TPN knew it was necessary to highlight versatility and appetite appeal in an arresting way. By showcasing each variety’s mouthwatering, indulgent artisan qualities, while making it personally resonant with the consumer, we knew we would appeal to this target’s inner foodie. Through appetizing cuts, energetic music and a playful voiceover, “The Art of The Sandwich” delivers three distinct food-centric scenarios in one scrumptious spot. Proving that no matter what you layer on, when you make it with Sara Lee Artesano, you make the routine, remarkable.