The Body Shop tasked Odysseus Arms with launching its reformulated Body Butter. However, this was more than a product launch. It needed to relaunch the brand to appeal to a younger audience.

The result: “Spread Love.” An explosion of inclusivity and recognition of Black TikTok creators. We partnered with genius music video director Alan Ferguson and TikTok creators Layla Muhammad, Tracy Joseph, Sunjai Williams, and Amari Smith to make this a choreographed, value-packed integrated campaign that celebrates all bodies. The campaign dropped in social feeds, Times Square, taxi toppers, and as a creator-led TikTok challenge.