Third3ye™ collaborated with 50 moms and kids from across the country to figure out the role the corn dog played in the freezer aisle (which, BTW, most moms are reluctant to venture down). We leveraged Third3ye™ not only to determine how to get moms to venture down the freezer aisle, but we were also able to determine the perfect target age, eating occasion and RTB in the process. We found out mom doesn’t have time to prepare filling snacks to meet her son’s appetite, but she doesn’t want him to fill up on chips and fruit chews. In reality, a corn dog is the perfect snack to soothe a growing boy’s appetite between meals.

Corn dogs are filling, fun and fast to prepare.