Creative

News

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  7 Agency Founders Explain Their Top Strategic Decisions

  Adweek’s shortlisted shops for Breakthrough Agency of the Year spill their secrets. Emily Siegel: From day one, it’s been all about investing [in] our people. Something we’re thinking a ton about is what we do at the end of the year: Do we have profits that we can invest back in the organization? It’s top of mind right now that we’re really trying to put as much as we can—just like we always have done—back into our team, because if they feel fulfilled, if they feel like they’re part of the story, if they feel supported, then they [can] do the best work. They want to show up every day with energy and they want to come back. Our retention rate is super high. The results have been clear. We have a fantastic culture that we just continue investing in, and that’s been key to our success.

  Adweek, 01/04/2023

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  Adweek's 2022 Breakthrough Agency of the Year Shortlist

  Lafayette makes the shortlist for Adweek's Breakthrough agency of the year 2022. See the 7 agencies considered for the award.

  Adweek, 11/28/2022

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  Adweek's 2022 Fastest Growing Agencies - Lafayette American

  Adweek's award for the Fastest Growing Agencies in 2022. Founded in 2018, Lafayette American targets the intersection of logic and emotion to create “highest common denominator” advertising with its strategy, creative, design and media. The agency works on both project-based assignments and retainers, with sensitivity to economic shifts and long-term planning, allowing Lafayette American to hire carefully and manage costs. Among Lafayette American’s clients are Amazon, Chewy and Netflix. —M.W.

  Adweek, 10/24/2022

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  2022 Campaign US BIG Awards shortlist revealed | Campaign US

  Our work with PERIOD. has made the Campaign US BIG awards shortlist. The shortlist was selected by a jury of up-and-coming creative talent. Winners will be honored at a live event in New York City on November 17.. From Campaign US

  Campaign US, 09/20/2022

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  9 of the best workplaces for innovators in the U.S.

  Lafayette American - Detroit, Michigan - The advertising agency isn’t shy about its unconventional approach to business, hosting daily stand-ups that resemble talk shows more than meetings to keep morale high throughout the pandemic and the Great Resignation.

  Fast Company, 08/02/2022

Clients

About

Lafayette American is a creative marketing agency built to drive ambitious brands forward.

In a world where industries are being upended, global systems are fragile, and generational shifts are well underway, brands need to move forward, with urgency. So we built a strategic, creative, and design agency pairing the speed and flexibility of a seven-person shop with the depth and expertise of a thousand person holding company.

We partner with ambitious brands because we're a team, not a tugboat. We can reach our maximum potential only with partners that desire reinvention, scale, and impact. Our clients rely on us as a strategic partner to keep their brand and their business moving in the right direction. With deep commitment to creativity and innovation, we collaborate with small and impactful companies and Fortune 500s alike.

We are the agency partner for clients that have ambitious ideas for a better world.

People

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  Toby Barlow

  Chief Creative Officer / CEO

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  Emily Siegel

  President | Partner

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  Doug Patterson

  Creative Director | Partner

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  Meg Jannott

  Head of Design

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  Ben Bator

  Chief Innovation Officer | Partner

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  Christina Gay

  Finance Director

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  Beth Rea

  Senior Director, Strategy

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  Stephanie McMillan

  Group Account Director

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  Julia Jennings

  Head of Marketing

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  Don Peasley

  Account Director