On an internal call, someone made a “in a pickle?” crack and we suddenly had a whole new angle. Perhaps, like us, your city is inundated with ads for personal injury lawyers. Outdoor plasted on every highway, TV commercials cluttering the airwaves. We used the “In a Pickle?” platform to parody them with our own outdoor and social campaign, featuring McClure’s founders Joe and Bob. Once that work was up, the response was so strong, we had to make a TV spot.