Owens Corning’s new Higher Performance composites were industry game-changers, allowing designers and engineers to create stronger, lighter, longer products. Which made us ask ourselves, “How would history have changed if similar improvements had been available at the time?”

In partnership with Owens Corning, we created a series of videos that answered that question, in a tongue-in-cheek manner. This is a conservative and complex B2B category, so this unexpected way of describing product benefits broke through, leading to deeper engagement and richer discussions with customers.