Woodford Reserve is more than a spirit. It’s a spectacle. T​his sentiment is the driving force behind Woodford Reserve’s new campaign “Spectacle for the Senses.” Created for the Kentucky Derby, of which Woodford is the presenting sponsor, the campaign highlights the 200+ different flavor notes in the bourbon. Developed as the first platform launch between Energy BBDO and Woodford Reserve, this work elevates Woodford beyond bourbon and positions itself as a multi-sensory drinking experience. Premiering during the globally-viewed Kentucky Derby on September 5, the campaign — encompassing TV, social, digital, print and out-of-home — is as show-stopping as the Derby itself, focusing on the flavors found in every sip of Woodford Reserve.