The General Picks Energy BBDO as Its Creative AOR
Insurance provider The General, a subsidiary of American Family Insurance, is moving on from its relationship with Highdive, hiring Energy BBDO as its new agency of record after a competitive pitch process and a review that started in February.
Extra Gum’s Back-To-Normal Ad Is a Euphoric Release
Céline Dion’s “It's All Coming Back to Me Now” thunders throughout the two-minute spot
How Flare Chicago Nails Production Amid Covid-19 | LBBOnline
Little Black Book, Energy BBDO’s internal studio explains how working from home isn't stopping production and process
Little Black Book, 05/12/2020
Energy BBDO Debuts Campaign for Champion's First Ever Reverse Weave Week - News
Champion is now reversing everything, to celebrate the brand properly.
Energy BBDO Chicago's CEO Jeff Adkins opens up about new job as CEO - Chicago Business Journal
Energy BBDO CEO Jeff Adkins talks about his role as CEO of one of Chicago's most prominent ad agencies and the shop's future.
Chicago Business Journal, 02/12/2020
|Client||Start Year||End Year|
|The General Auto Insurance||2022||Current|
Energy BBDO is a full-service marketing communications company energizing brands nationally and globally. Based in Chicago, and part of BBDO Worldwide—the most awarded creative agency network in the world—Energy BBDO’s philosophy, “Energize People. Energize Brands.”, demonstrates the belief that only through powerful connections with consumers can a brand thrive. Using our BrandEnergy® approach, the agency collaborates with some of the world’s most iconic brands to create evocative stories, and experiences that deliver brand-defining ideas to people in surprising, innovative ways.
Energy has swiftly become one of the BBDO Network’s top performing offices, most recently being named the 3rd most effective individual agency in North America and Top 10 in the world at the 2019 Effies, and being among the top 25 most awarded creative agencies in the world according to both The Drum’s Big Won and the WARC Creative 100.
BBDO's mantra is "The Work. The Work. The Work." Every day, BBDO people in 289 offices in 81 countries work day by day, job by job, and client by client to create and deliver the world's most compelling commercial content. BBDO is part of Omnicom Group Inc., a leading global marketing and corporate communications company.
President & CEOJeff doesn’t just build brands, he builds businesses – for our clients and our agency. During his ten years with Energy BBDO, he has developed strategic solutions for clients and agency alike. Under his leadership for the past five years, the Wrigley team has earned six Effies, including one for the global launch of 5 gum. In 2005, Jeff played a critical role in the strategic planning and launch of our re-branding as Energy BBDO, which was a pivotal undertaking for the agency and underscores our commitment to energizing people and brands. Currently, in addition to his role as CMO, Jeff serves as the Global Client Service Director on the Wrigley account. Before BBDO, Jeff worked at DDB Worldwide and Euro RSCG Tatham on brands like Old Spice, Head and Shoulders, Wheaties, Midas, Jim Beam, and Wilson Sporting Goods.
Chief Creative OfficerJosh Gross is a renowned creative leader with a knack for disruption. He thrives on the leading edge, inspiring some of the most innovative work in our industry, perpetually pushing that edge further. Although he grew up in digital, he quickly became one of the agency’s most evocative storytellers even beyond the digital realm.
Chief Strategy OfficerWith over 20 years of research and planning experience, Larry has led consumer insight and strategy development for a number of brands including Nike, Wrigley, Procter & Gamble, Kraft, Microsoft, Coke, Sears, Absolut, and Miller. His approach to brand-building is grounded equally in both strategic rigor and creative inspiration, leading to innovative consumer engagement platforms and breakthrough advertising campaigns with significant business results. Larry led the development of Miller Lite's strategy to go head-to-head with Bud Light. The strategy was responsible for launching the "beer wars" and reversing Miller Lite's decline, giving the brand its first share increase in over 7 years. The business steadily improved for over 2 years behind the strategy.
Multicultural LeadCarla is a communications professional with over 20 years of experience in PR, marketing, and social media both in Latin America and the United States. She recently joined Energy BBDO to head up our multicultural practice. Prior to BBDO, Carla was CMO of Dieste, an Omnicom multiculturally focused agency, working to promote the agency’s growth and helping it stay top-of-mind among key opinion leaders. Carla also worked as the head of all Dieste’s Healthcare & Wellness initiatives and innovation, developing client-focused solutions in partnership with other Omnicom agencies and with Google as well. Prior to Dieste, Carla worked as the PR Director at Ketchum Brazil (São Paulo), was part of the Presidential Media Committee in Brasilia, where she covered well-known government officials, and national healthcare policies, as well as Brazil’s Culture State Department, where she led its public relations services and served as communication consultant for the United Nations, managing the communication team of one of the largest NGOs in Brazil, Alfabetização Solidária.
Chief Innovation OfficerAlan is the Chief Innovation Officer for Energy BBDO and is responsible for driving innovation into our work, advancing our knowledge and application of new technologies and growing our digital capabilities and business. He’s an extremely passionate individual with an entrepreneurial spirit. He thrives on challenges and loves working with likeminded people that want to achieve the best they can, and then some more. As well as the US, Alan has worked extensively in Europe and Asia. He has established highly successful businesses at top agencies including MullenLowe London, where he was Managing Director Digital, Golin London, where he was Head of Digital, and Ogilvy Group Australia, where he was Lead@Social. He has experience innovating with some of the world's most respected brands, such as Unilever, Heineken, Microsoft, Vodafone, Burger King, Tesco, Ford & LinkedIn.