Creative
Toyota Like No Ones Watching 1 min spot
Toyota Motor North America
Toyota Motor North America
CVS/Caremark
Cases
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Procter & Gamble
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Campbell Soup Company
News
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Toyota Spreads Kindness and Joy This Holiday Season - Toyota USA Newsroom
PLANO, Texas (Dec. 1, 2022) – With the holidays upon us, Toyota is celebrating the joy of the season with a special message about spreading kindness. “Like No One’s Watching,” the first of two Toyota holiday ads, debuted last night during NBC’s primetime special, “Christmas in Rockefeller Center,” with a personalized throw from a show host.
Toyota USA Newsroom, 12/01/2022
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Laundry detergent brand employs celebrity cold callers to convince people to switch to more sustainable washing habits, results in 39% sales rise
Contagious, 09/16/2022
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Tide enlists NFL's Davante Adams to help wash fans' jerseys | Ad Age
The Las Vegas Raiders wideout is among those featured in a new TV and social media campaign
Ad Age, 09/28/2022
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'It's a Tide Ad.' How P&G Won the Super Bowl by Ignoring the Rules | Muse by Clio
This week on Tagline, we look at the making of Saatchi & Saatchi's epic 2018 campaign
Muse by Clio, 05/23/2022
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Toyota Gives Vehicles Away Via TikTok Challenge 07/18/2022
The video helped launch Toyota's TikTok brand channel on July 15. The channel already has more than 128,500 followers.
Media Post, 07/17/2022
Clients
| Client | Start Year | End Year |
|---|---|---|
| Downy | 2022 | Current |
| CVS/Caremark | 2021 | Current |
| T-Mobile | 2001 | Current |
| Campbell's Soup Company | 2020 | Current |
| Toyota Motor North America | 1980 | Current |
| P&G | 1980 | Current |
| TikTok | 2020 | Current |
About
At Saatchi & Saatchi New York, we are driven by our Nothing is Impossible spirit to create meaningful experiences that build unbreakable bonds with consumers.
We have rich history and successful track record in helping brands connect with consumers and build deep loyalty that leads to business growth.
We start by applying robust consumer and behavioral data, then take it a step further, spending face time with actual consumers through a proprietary ethnographic approach called Xploring. Here, we glean deep human insights into people’s habits, motivations and values.
We put the consumer experience at the heart of everything we do. Our view is digital-first, entirely connected and comprehensively end-to-end. And, through Publicis Groupe’s Power of One model, we have access to expertise at scale, allowing us to execute and deliver any program we dream up, with best-in-class specialists across shopper marketing, PR, experiential, and media planning and buying, to name a few.
People
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Nicole Souza
Chief Marketing Officer
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Raig Adolfo
Chief Strategy Officer (NY)
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Jeremiah Knight
Chief Operating Officer
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Mark Turner
Chief Strategy Officer
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Jason Schragger
Chief Creative Officer
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Chuck Maguy
Chief Operating Officer & CEO (LA)