See how Tide's gets the most superstitious fans to wash their lucky jerseys!
The campaign has continued to earn traction over the past few weeks including Davante Adams and Travis Kelce’s media days with top-tier sports and lifestyle media like Forbes, Yahoo! Sports and Bleacher Report with outstanding product and campaign message pull through. To date, we have garnered a total of 1.4B+ impressions across 230 outlets stemming from trade, lifestyle and sports publications.