Creative
News
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ScottsMiracle-Gro Selects Performance Art as Digital Innovation Agency
Performance Art has been named Digital Agency for ScottsMiracle-Gro. The agency will support a variety of brands across the company’s lawn and garden portfolio including Scotts, Miracle-Gro, Ortho and Bonnie. The agency’s remit includes delivering brand content, paid and organic social, loyalty and CRM, as well as supporting the brands’ digital commerce, web and app experiences, all to help create cohesive end-to-end brand experiences.
AdWeek Agency Spy, 01/26/2023
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Performance Art Takes Grand Prix At The Drum Awards For Digital Industries | The Drum
Congratulations to our partners Black & Abroad. The Black Elevation Map just was named the “Grand Prix of Grand Prix” in the finale of the Drum Awards for Digital Industries. The work also was recognized with the Grand Prix in the Digital Industries category and wins in 3 other categories.
The Drum, 12/07/2022
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Veterans United I Make The Veteran Move – Performance Art
Performance Art introduces its newest work for Veterans United, featuring beloved veteran Rob Riggle, who explains how the "veteran move" is always the right move.
Performance Art website, 09/05/2022
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Meet the 2022 Campaign US 40 Over 40 honorees | Campaign US
Performance Art CEO, Andrea Cook, is proud to have been named to this year’s class of 40 Over 40 honorees by Campaign US.
Campaign US, 08/09/2022
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Data in the Land(s) of Web3 | Muse by Clio
Part two of CEO Andrea Cook's four-part series about data and creativity for Muse by Clio, titled "Data in the Land(s) of Web3 - Get Prepared for a Journey Full of Surprises."
Muse by Clio, 09/16/2022
Clients
| Client | Start Year | End Year |
|---|---|---|
| Black & Abroad | 2019 | Current |
| BMW | 2018 | Current |
| EA Games | 2022 | Current |
| Edelman Financial Engines | 2022 | Current |
| Lifestyles | 2019 | Current |
| Lyft | 2021 | Current |
| ScottsMiracle-Gro | 2022 | Current |
| Simplii Financial | 2019 | Current |
| Unilever - Tresemme | 2022 | Current |
| Veterans United Home Loans | 2021 | Current |
About
Our name says it all: Performance Art. We are IPG's data-driven creative agency network designed to meet the growing demand for work that delivers at the intersection of performance and creativity. We bring together the powers of data, technology and creativity to build brands and unlock transformational customer experiences at scale.
Our Vision:
To help brands around the world make the highest performing work in the most creative way.
There is an instinct in our industry to draw a distinct line between work that drives business performance and work that is beautiful, emotional and brand-building. Marketers have been made to feel they need to choose between the two, thus compromising the other. Our team at Performance Art is proving there is no need to choose. High performance and high art can co-exist.
With more than 200 PAers operating out of our dual headquarters in New York and Toronto and local offices in Montreal and L.A., our footprint is rapidly expanding to serve the global needs of our growing client base.
People
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Andrea Cook
CEO
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Ian Mackenzie
Chief Creative Officer
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Jory Edmunds
Chief Strategy Officer
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Janet Thompson
EVP, Managing Director - New York Office
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Deepak Narisety
Chief Technology Officer
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Colin Craig
Executive Creative Director