Foster Farms tasked Odysseus Arms with strategically positioning Corn Dogs to increase revenue by reminding parents that corn dogs are a practical protein-filled snack for their busy families.

The challenge was that nobody knew what to do with a corn dog. Was it dinner? A snack? A treat? Third3ye™ collaborated with 50 moms and kids from across the country to figure out the role the corn dog played in the freezer aisle (which, BTW, most moms are reluctant to venture down). We leveraged Third3ye™ to determine how to get moms to venture down the freezer aisle, but we also were able to determine the perfect target age, eating occasion and RTB in the process.

Big Idea:
Monster appetites drive moms crazy: Feeding younger teen males requires a staggering amount of protein to fuel their activities, sports and growth spurts. Moms across the country are vexed by their teens bugging them for food all day long. Foster Farms presents…

The Answer.