Creative
Blue Shield of California: Y-O-U
Blue Shield of California
FootJoy Golf Apparel
Cases
News
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BSSP Launches New FootJoy Campaign "Step Forward"
Golf brand FootJoy is launching a new campaign today dubbed “Step Forward,” with PGA Tour pros Justin Thomas and Max Homa among those featured, as well as LPGA golfer Jessica Korda. The effort, via Butler, Shine, Stern & Partners, will be highlighted by a 30-second spot and promote the company’s apparel, gloves and footwear. The campaign’s aim is to highlight a new generation of golfers, as well as the brand’s new design and innovation efforts.
Sports Business Journal, 02/13/2023
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Butler, Shine, Stern & Partners Welcomes Thomas Simmons and Trina D. Arnett - Roatbrief US
BSSP grows agency leadership team, hiring a new chief financial and operating officer and head of marketing sciences Full-service agency Butler, Shine, Stern and Partners (BSSP) announced the hiring of Thomas Simmons as its new chief financial and operating officer (CFOO) and Trina D. Arnett as head of marketing sciences. As the CFOO, Thomas will […]
Roastbrief US, 01/16/2023
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BSSP's Cierra Moore on "How the NFL can win beyond the Super Bowl"
As the NFL prepares to celebrate having two Black quarterbacks starting in the Super Bowl for the first time ever, it will be important for the league to keep their foot on the pedal of progress even after the Super Bowl is through. Tackling key issues related to player safety, guaranteed contracts, player and front office misconduct, and lack of diversity in both front offices and head coaching positions will be fundamental to sustaining brand affinity and longevity as America’s favorite sports league.
Sports Business Journal, 02/08/2023
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BSSP's Cierra Moore on "Brittney Griner and the girls we forgot to represent" | Campaign US
Girls and women who do not fit within the expected interpretation of femininity experience bias and lack of acceptance.
Campaign US, 10/25/2022
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BSSP's Amanda Mobley on avoiding "wellness washing"
Now, more than ever, wellness is a priority for consumers, but this has also led to a problem for health ...
PM360, 11/29/2016
Clients
| Client | Start Year | End Year |
|---|---|---|
| Blue Shield of California | 2014 | Current |
| Constellation Brands (Wine & Spirits) | 2022 | Current |
| San Francisco Ballet | 2022 | Current |
| ESPN | 2019 | Current |
| Joybird | 2021 | Current |
| Activision/Blizzard | 2022 | Current |
| Amazon Business | 2021 | Current |
| Mill Valley Film Festival (pro-bono) | 2022 | Current |
| First Graduate (pro-bono) | 2022 | Current |
| Larkin Street Youth Services (pro-bono) | 2022 | Current |
About
BSSP is an independent creative company, housed in an old warship factory, with a museum of monster toys and art, just across the Golden Gate bridge in Sausalito.
With inspiration from the natural beauty of California and a relentless passion for culture today, what we believe is simple: it’s a lot easier to be forgotten than it is to be loved. So we want to make things, of all different shapes and sizes, with the ambition for genuine and meaningful interest. And we are proud to work with many great partners who share our mission.
To deliver on our ambition, we combine our strategic perspective with creative firepower, media effectiveness, analytics, and a strong helping of courage.
People
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John Butler
Creative Chairman
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Tracey Faux-Pattani
CEO
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Thomas Simmons
COO/CFO
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Patrick Kiss
President
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Mark Yee
Head of Account Management
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Liz Corsini
Head of Production
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Kerri Stumpo
Head of Media and Communication Strategy
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Jake Bayham
Head of Strategy
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Sinan Dagli
Executive Creative Officer