When KBIS, the annual trade show for kitchen and bath products, was canceled due to Covid-19, Delta Faucet needed to find a new way of introducing its latest innovations.

Cue an Emily Hampshire livestream from a castle in Scotland.

The Schitt's Creek actress appeared in a live online broadcast called "The Real Life Showroom" on June 16, speaking mostly to a typical trade-show audience—showing off Delta's new products and answering questions in a fun campaign.