In an interview with Forbes, the pop star discusses technology, creator culture, working with brands and why she chose a tech company to debut her new song.
“I can connect with my fans over a TikTok just as much as I can connect with them over a song,” the Grammy-winning star says about her new Logitech campaign.
The campaign will run across 10 countries featuring local artists aiming to revive spaces impacted by pandemic restrictions.
There are still many countries in Asia Pacific where being LGBTQ+ is illegal. As part of The Drum’s Marketing and the Marginalized Deep Dive, we find out how brands in the region are campaigning for equality.
The Drum, 12/07/2021
Victoria Fernandez will be leading Virtue's key APAC clients and driving new business, as well as mentoring the company's young talents.
MARKETECH APAC, 12/07/2021
Virtue is the creative agency born from VICE.
With a presence in 21 countries, Virtue crafts campaigns, platforms, and IP for some of the most important brands on the planet. Using proprietary tools, access, and intelligence, Virtue finds new ways for brands to matter to the world through an entertainment-centric approach that plunges its hooks into audiences’ subconscious and refuses to let go.
Virtue is behind the award winning work Q the Genderless Voice, Carlings adDRESS the Future, Weedmaps’ Museum of Weed, and L’Oreal’s Signature Faces.