Creative
John Deere: A Different Kind of Crown
John Deere
SONIC Drive-in: Summer AR Filters
SONIC Drive-In
www.signaltheory.com
www.signaltheory.com
Lifted Spirits Distillery :: Lifting spirits through elevated design.
www.signaltheory.com
SONIC Drive-in: Summer Packaging Rebrand
SONIC Drive-In
www.signaltheory.com
Cases
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www.signaltheory.com
News
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Are Flexitarians the Next Generation of Foodies? - Signal Theory
Food habits and trends are evolving just as quickly as fashion, exercise and other social movements. In today’s culture, consumers place value in keeping up with these trends, especially if they have a positive impact on their own health or the health of the planet. However, people don’t want to compromise flexibility or choice when it comes to what they eat. Enter: flexitarianism.
Signal Theory, 02/18/2022
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Trapp Fragrances Selects Signal Theory as Marketing Partner
After a competitive search, Trapp Fragrances, a division of Faultless Brands, has selected Signal Theory as its marketing partner to help reimagine the brand and retail experience to attract new customers in the luxury lifestyle fragrance category.
Signal Theory, 04/30/2021
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The Washington, D.C.-based North American Meat Institute has hired Signal Theory to deliver creative that speaks to its commitment to the animal protein industry.
Signal Theory, 03/10/2021
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Signal Theory and The BrandLab Award Resonance Scholarship to Dacia Hindsman | Signal Theory
Kansas City high school senior is the first recipient of joint initiative to build diversity in the KC advertising community.
Signal Theory, 03/24/2021
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Signal Theory teams up with The BrandLab to launch Resonance Scholarship Program | Signal Theory
Signal Theory and TheBrandLab are partnering to launch the Resonance Scholarship Program, which will award $10,000 annually to up to two students
Signal Theory, 12/07/2020
Clients
| Client | Start Year | End Year |
|---|---|---|
| SONIC Drive-In | 2013 | Current |
| John Deere | 2020 | Current |
| Cargill | 2002 | Current |
| Proctor & Gamble | 2016 | Current |
| National Geographic | 2020 | Current |
| Navistar (International Truck) | 2021 | Current |
| ClusterTruck | 2021 | Current |
| North American Meat Institute | 2021 | Current |
| Bose | 2017 | Current |
| Merck Animal Health | 2018 | Current |
About
Signal Theory is a brand development, marketing and design firm that creates marketing effectiveness by combining the power of behavioral economics with data-driven insights and the intuitive creativity of human-centered design.
In other words, we work very hard to not only understand what your customers really want but also the hidden triggers that drive their buying decisions.
An Ad Age “Agency of the Year,” Signal Theory works primarily with brands in the foodways system including SONIC Drive-Ins, Cargill, John Deere, Elanco and Merck.
People
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Ali Mahaffy
Co-CEO
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John January
Co-CEO
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Jim Vranicar
COO
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Tony Robinson
CFO
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Jon Kowing
Vice President, Executive Creative Director
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Diane Young
Vice President, Account Management
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Seth Gunderson
Ventures Director