Creative
Cases
News
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Why Belonging Is The New Customer Loyalty And Three Ways To Cultivate It
At the core, cultivating belonging is about connecting with relevant communities at the community level rather than the individual level to drive short- and long-term marketing impact and value.
Forbes, 05/12/2021
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Community Is In: How To Create Brand Advocacy Among Gen Z And Millennials
In a world where a geographic location is merely a pin, marketers have an incredible opportunity to create borderless experiences, fulfilling relationships and impenetrable scale.
Forbes, 01/14/2022
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Dos Equis debuts ‘Get a Dos’ tagline, finally severing ties with ‘interesting’ | Ad Age
The first ad from Sid Lee foreshadows people getting back to less-distanced social fun.
Ad Age, 04/21/2021
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Skyn Puts Unsafe Sex Excuses on Packs to Mark World Aids Day
The campaign created by Sid Lee Paris aims to remind everyone that wearing a condom is ‘not negotiable.’
Adweek, 12/01/2021
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Resorts World Las Vegas Gets Animated With Latest Campaign From Digital Kitchen
Visually arresting animations adorn the resort’s gigantic LED screens.
Adweek, 01/20/2022
About
Sid Lee works closely with our clients on everything from the brands and products they need to bring to market, the experiences they want to deliver to customers, and the communications and activations required to create demand, secure growth, and exceed customer expectations. Our focus includes:
Branding and Experience – We bring new brands and products to market, or help existing ones overcome anonymity, commodification, and stagnation.
Advertising & Marketing Communications – Online and offline, we deliver the activation required to create demand, secure growth, and exceed customer expectations.
Social – Our team provides unmatched global solutions for managing social media and creating high-impact campaigns that are culturally relevant and locally optimized. We consistently deliver newsworthy headlines, trending topics, and millions of dollars of earned media for our social clients.
Experiential – We’re behind the unforgettable and unexpected experiences that create epic customer loyalty.
Content & Production – At the heart of Sid Lee is the Sid Lee Studio one of the largest in-house creative and production teams in the industry. Our network of creators from around the world, coupled with our in-house studios and editing facilities, deliver quality work at the speed (and cost) of the internet. We are rethinking and challenging both traditional agencies and production companies by integrating technology, content, and consumer experience.
Digital Experience Platforms – We have over 200 experts who specialize in delivering exquisite and effective online experiences integrating seamlessly with our teams to deliver end-to-end CX.
Data & CRM – Tools & expertise to understand current customers, conquer best prospects and prevent defection. Developing models to improve client acquisition rates and build brand loyalty.
Architecture and interior design–Our team of architects and interior designers creates spaces that build brands, literally. From California to Japan, we’ve made a name for ourselves based on our user-centric approach, and our ability to transform retail spaces into experiential hubs by incorporating technology and communications into the design process.
People
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Andy Bateman
CEO, US
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Cam Levin
Chief Creative Officer
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Nirm Shanbhag
Chief Strategy Officer
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Melissa Spano
Head of Client Partnerships
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Tara Charf
VP of Finance
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Annie Ly-Quan
Head of Growth, USA