In June 2022, our Seattle team partnered with influencers from the LGBTQ+ community to share their journey and tell us what celebrating Pride means to them.

In collaboration with Conill (Un-Groupe), our team developed an inspiring organic social campaign for Metro by T-Mobile celebrating Pride.

The strategy was to get prepaid customers who support the LGBTQIA+ movement to credit Metro as a champion for diversity and self-expression by showcasing how creative expression makes us unstoppable together. The campaign consisted of Metro presence on Twitter, Snap, Instagram, Facebook, TikTok, and YouTube.

Aside from the influencer testimonies, Saatchi created animated stickers for social channels so people can spread their excitement for the movement. The branded social stickers were available for people to use in their own content throughout Pride month.

Finally, to tie in Metro in a larger idea of “Stand Up Together,” the team brought three LGBTQIA+ individuals in front of a mic to show off their talents from three different artistic realms (stand-up comedy, slam poetry, and rap) and to share their personal journeys in an artistic forum.