Questus helped Suzuki turn riders into rap stars with the industry-rattling Busa Beats Emcee Battle. We recruited world-class music producers to create custom beats and built an online recording studio at BusaBeats.com so Suzuki fans could create their own rap songs, then compete in a viral social media contest.

By the time the contest was done, Suzuki riders spent millions of minutes listening to Busa Beats songs and Michael Jordan Motorsports signed on as the unpaid sponsor.