Creative
News
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Adidas salutes Patrick Mahomes—and the kids who, one day, might be like him | Ad Age
Opinionated crafted ‘The Original Impossible’ as a tribute to the Super Bowl-winning quarterback
Ad Age, 02/13/2023
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Best Small & Independent Agencies 2022: Opinionated | Ad Age Agency News
‘Straight-up’ ad agency makes a fourth consecutive appearance on the Small Agency Awards list.
Ad Age, 07/27/2022
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Drumstick trades ice cream cliches for wacky short film | Ad Age
Dr. Umstick is an irreverent spokescharacter in search of true love
Ad Age, 05/12/2022
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Even if Trump Doesn’t Bring Up Climate Change Tonight, This Ad Will - The New York Times
Seventh Generation, known for a toilet tissue made of recycled paper, will follow the State of the Union address with a 60-second commercial on three networks.
New York Times, 02/04/2020
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Mark Fitzloff, Former Wieden & Kennedy Star, Opens His Own Agency | Ad Age
The onetime executive creative director at W&K sees his company, Opinionated, as a "CMO whisperer."
Ad Age, 09/25/2017
Clients
| Client | Start Year | End Year |
|---|---|---|
| adidas | 2018 | Current |
| Nature's Way | 2022 | Current |
| Sabra | 2022 | Current |
| Seventh Generation (Unilever) | 2019 | Current |
| tastytrade | 2022 | Current |
| Depop | 2022 | Current |
| Pepsi-Cola | 2021 | Current |
| Tipico | 2020 | 2022 |
| Six Star | 2020 | 2022 |
| Drumstick | 2021 | 2022 |
About
Opinionated exists to provide world-class “big idea” creative platforms and brand strategies in an increasingly commoditized industry once known for stirring hearts and changing minds.
We celebrate our five-year anniversary with clarity of purpose: determined to reinvent the traditional agency structure, while also reminding marketers why ad agencies are more vital than ever to their business success.
The salad days of buying eyeballs and attention may be gone. But in this dumpster-fire we call the modern media landscape, we see an opportunity to show the world that opinionated creative work with a clear compelling POV is still the best way to move the needle.
Opinionated creative is born out of research and consumer insights, but is brand-led rather than consumer-reflective. It articulates who you are and what you value, clearly expressing your reason for being and why you deserve a spot in consumers’ minds.
People
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Mark Fitzloff
Founder/Executive Creative Director
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Trish Adams
President
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Rob Palmer
Executive Creative Director
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Dave Daines
Director of Strategy
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Michael Dalton
Director of Client Services
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Patty Brebner
Director of Production
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Laura Peltzer
Brand Design Director