ProForm Bikes Brand Campaign

Proform (iFit)


  • Integrated Campaigns
  • wellness
  • TVC
  • exercise

Merkley were awarded the strategic planning, social strategy and creative responsibilities for ProForm to help the fitness equipment brand navigate changing consumer fitness habits, particularly switching from gyms to at-home fitness.

Having been appointed by iFIT in September with a goal of standing out from the likes of Peloton, Tonal and Mirror, the agency produced TVCs and a host of digital content ahead of our Black Friday launch.

We are excited to help bring this challenger brand to the forefront of a highly competitive category and grow the brand to a completely new level.