Cinderella - Rewrite the Story



  • Brand Strategy
  • Integrated Marketing
  • Integrated Campaigns
  • sponsorship
  • TVC
  • Cinderella
  • Prince Charming

Inspired by the upcoming Amazon Prime film Cinderella, Mercedes-Benz recently collaborated with agency Merkley + Partners, director Rachel McDonald of Biscuit Filmworks, and a primarily female cast and crew, to create a new television commercial which aims to encourage women to rewrite the roles they were told to have in the world.

Placing innovation at the forefront, Mercedes-Benz is showcasing the amazing talent behind Cinderella who are breaking the mold and leaving their mark.

The commercial stars Camila Cabello, Cinderella director and writer Kay Cannon and producer Shannon McIntosh and highlights the collaboration of strong, inspirational women who are shattering the glass ceiling.