Creative
Cases
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Valentine's Day Pop-Up Card Shops | AllWays Health Partners
AllWays Health Partners
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Saucony "Seeker Series" Case Story
Saucony
News
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Inside Lime's local strategy to market its scooters - Digiday
Lime is using local agencies in cities where it is running marketing campaigns to speak specifically to commuters' needs in that city.
Digiday, 11/20/2020
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Eastern Airlines Is Back (Again) With a New Strategy – Adweek
The once storied carrier tries a different approach.
Adweek, 01/06/2020
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Walking improves creativity in crisis
Especially now, when we don’t know how long we will be sheltering in place, a walk can provide a way to tap creativity that gets trapped in confusion and quarantine.
Fast Company, 04/07/2020
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Why every brand is sending you coronavirus response emails
From policy updates to BFF hug-letters, brands have responded to COVID-19 by flooding your inbox. Here’s what they need to do to be smarter about their emails moving forward.
Fast Company, 03/20/2020
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New Campaign Addressing Financial Anxieties – Marketing Communication News
Marketing Communication News, 03/10/2020
Clients
| Client | Start Year | End Year |
|---|---|---|
| AllWays Health Partners | 2018 | Current |
| Metro Credit Union | 2018 | Current |
| Embark Vet | 2019 | Current |
| Forcepoint | 2016 | Current |
| Kodiak Boots (a division of VF Corporation) | 2018 | Current |
| Liberty Mutual | 2017 | Current |
| Downeast Cider | 2017 | Current |
| NuoDB | 2019 | Current |
| Kronos | 2009 | Current |
| Tracelink | 2019 | Current |
About
Mechanica is the brand transformation consultancy that fuses strategy, collaboration and creativity to align your brand with your business strategy and company culture, with a focus on differentiation and value.
WE ARE STRATEGY FANATICS
Successfully executing across a brand’s ever-expanding engagement landscape starts with clarity and focus. That’s why our work always begins with research, strategy and positioning. Our unique Insight-Driven Collaboration Session (ICS) allows cross-functional stakeholders to efficiently review large sets of data and align around a focused positioning. By infusing this positioning at key touchpoints in the customer’s journey, and developing a targeted Brand Engagement Strategy, all the ingredients are in place to create truly remarkable and effective creative solutions.
STRATEGY LIVES IN GREAT IDEAS
We practice a collaborative, integrated approach to crafting positionings and resulting brand platforms which is why we involve creative thinkers throughout the positioning development process. This ensures we end up with executable strategies and brand platforms that can ignite ideas from all creative partners. This usually includes internal Client agencies and other critical executional partners who are closest to opportunities to fully express the brand platform across all touchpoints.
GREAT IDEAS INSPIRE HUMAN CONNECTIONS
Powerful brand ideas create meaningful, relevant and emotionally resonant customer connections. Through extensive customer journey work, we find the places where the brand message can be most relevant, timely and distinctive. Versus merely looking for ways to target messages at people. Just because it’s hyper-targeted doesn’t make it hyper- relevant. That’s why we also have an open-source creative executional model to ensure we never limit the possibilities for relevant connections based on limitations of ours or our client’s internal resources.
People
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Libby DeLana
Co- Founder / Creative Director Emeritus
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Jim Garaventi
Co-Founder / Executive Creative Director
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Arabella Plum
COO / Director of Client Services
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Ted Nelson
Co-Founder / CEO