Kraft is a brand built on a promise of releasing the pressures of parenting through their kid-loved food. When government workers affected by a federal shutdown were forced to choose between paying their rent or providing meals for their family, “Kraft Now, Pay Later” was our answer. In 24 hours, we built a grocery store full of free Kraft products for federal workers. The deal? Kraft asked people to donate the cost of their food to their favorite charity when they started getting paid again.