Over the past year, and a half as we’ve navigated a massive disruption to our lives, we’re actually working longer—35% longer. And without a commute, happy hour or any kind of break, the line between work and home has blurred. And so Beam Suntory championed taking back the happy hour, declaring that from here on out 6 p.m. to 7 p.m. each night is Bourbon Time.