As an essential part of America’s transportation industry for more than 100 years, Greyhound has become synonymous with bus travel. But with a changing transportation landscape, the largest intercity bus provider needed to reframe its reputation and help bring the brand’s story into a new era. We partnered with Greyhound and quickly provided crisis communications support while simultaneously looking to increase positive media coverage. Our brand and production teams work to not only energize the brand but also to help invigorate the “new Greyhound” message and aesthetic.