To celebrate Black History Month, the Big 12 Conference decided to recognize student-athletes from Big 12 institutions who were true trailblazers, paving the way for future generations. Using imagery provided by the client, LDWW developed a unique look for these specialized “Trailblazers” graphics, highlighting one athlete per school in the conference. The Big 12, along with the individual institutions, shared the graphics via social media, and the Big 12 utilized them on their landing page for Black History Month.