To entice BGE customers who were either unaware of the energy efficiency program or had yet to participate, we needed a concept that stood out from more familiar, easily overlooked messaging campaigns. We developed an innovative “Fairy Tale” campaign: a 2-D animation campaign that combined a fairy-tale world with modern technologies BGE customers use in their homes. Creative messaging explored how BGE programs can save customers energy and money so they can live “efficiently ever after.”
Our creative teams built an entire animated world from scratch, complete with character development and background art direction. The resulting 15- and 30-second television spots focused on messaging the importance of Home Performance, Quick Home Energy Check-up, and Lighting.