One client, two distinct brands. When Havas and Winland Foods became partners, we knew we had a challenge ahead of us for the Mueller’s and Creamette pasta brands. How could we break through in a sea of sameness? The answer? By creating two campaigns that each lean into a human truth, but also look like nothing else in the pasta category.

For Mueller’s, the team leaned into a simple truth about a simple product: pasta makes people happy. The outcome? A magical campaign that shows us just how special a bowl of pasta can be, and how it can put anyone in a good mood - That’s the Magic of Mueller’s.