One client, two distinct brands. When Havas and Winland Foods became partners, we knew we had a challenge ahead of us for the Mueller’s and Creamette pasta brands. How could we break through in a sea of sameness? The answer? By creating two campaigns that each lean into a human truth, but also look like nothing else in the pasta category.

For Creamette, Havas focused on how to reimagine the possibilities with pasta and invited consumers to Feed Their Creative Side. The result is a quirky campaign that shows just how fun cooking with Creamette can be.