Client Start Year End Year
GoRVing 2020 Current
Hood 2018 Current
Mandiant 2021 Current
Mutual of America 2021 Current
Baxter 2017 Current
Sandoz 2018 2020
UL 2014 Current
MassMutual 2006 Current
Carbonite 2019 2021
Terminix 2019 2021

Genuine has been making inspired digital at the intersection of strategy, creative and technology since 2005. We were founded with only three people in the room: a strategist, a designer, and a developer. Today, our capabilities have expanded by a lot, but we still see those pillars as the foundation that all our work stands on. We believe we all have the same job at Genuine. In fact, our greatest capability may be to make all our abilities look like one, seamless super-ability.

Founded in 2004, Genuine is a member of Interpublic Group of Companies (IPG) with approximately 80 full-time employees. We work with brands across a diverse range of industries and around the world with offices in Boston, New York and Chicago. To learn more visit

  • Mary-Ann DiThomas

    Mary-Ann DiThomas

    VP, Delivery

  • Josh  Hoekwater

    Josh Hoekwater

    SVP, Strategic Partnerships

  • Jen Poirier

    Jen Poirier

    Managing Director

  • Stephen  Potter

    Stephen Potter

    SVP, Creative Director

  • Kevin Redmond

    Kevin Redmond

    SVP Strategy

  • Craig Millon

    Craig Millon

    Chief Client Officer

  • Greg Knoff

    Greg Knoff

    SVP, Client Services

  • Mike Norman

    Mike Norman

    SVP, Technology