Creative
Lysol (RB)
www.lysol.com
Welch's
Cases
-
www.wearegenuine.com
-
A content-focused website rebrand for a leading public health organization
Truth Initiative
www.wearegenuine.com
News
-
Genuine Appoints New Managing Director To Award-Winning Digital Agency | Genuine
Genuine, a full-service digital marketing agency and a division of global brand experience agency Jack Morton, today announces the appointment of Jen Poirier to managing director.
Genuine, 06/04/2019
-
Welch’s Launches New National Brand Campaign and Names Genuine AOR
AdWeek, 09/12/2017
-
AD AGE: Welch's Names Genuine AOR for Digital Creative, Media | Agency News - AdAge
Welch's has brought on Genuine for digital, social and mobile creative, media and strategy as the company looks to invest more in non-traditional platforms.
Ad Age, 11/03/2016
-
UL Drives Engagement with Interactive Demo at Toy Fair
Product safety company UL drove engagement with toy manufacturers at this year's Toy Fair with an interactive teddy bear demo using augmented reality.
Ad Age, 02/18/2016
-
BOSTON, MA--(Marketwired - Oct 19, 2015) - Genuine, the digital agency distinguished by its "invent together," user-first approach, today announced Stephen Potter as its new SVP Creative Director, starting immediately. Potter joins the fast-growing company from Boston-based creative agency MMB, where as Digital Creative Director, he spent five years directing...
Marketwire, 10/19/2015
Clients
| Client | Start Year | End Year |
|---|---|---|
| GoRVing | 2020 | Current |
| Hood | 2018 | Current |
| Mandiant | 2021 | Current |
| Mutual of America | 2021 | Current |
| Baxter | 2017 | Current |
| Sandoz | 2018 | 2020 |
| UL | 2014 | Current |
| MassMutual | 2006 | Current |
| Carbonite | 2019 | 2021 |
| Terminix | 2019 | 2021 |
About
Genuine has been making inspired digital at the intersection of strategy, creative and technology since 2005. We were founded with only three people in the room: a strategist, a designer, and a developer. Today, our capabilities have expanded by a lot, but we still see those pillars as the foundation that all our work stands on. We believe we all have the same job at Genuine. In fact, our greatest capability may be to make all our abilities look like one, seamless super-ability.
Founded in 2004, Genuine is a member of Interpublic Group of Companies (IPG) with approximately 80 full-time employees. We work with brands across a diverse range of industries and around the world with offices in Boston, New York and Chicago. To learn more visit https://www.wearegenuine.com.
People
-
Mary-Ann DiThomas
VP, Delivery
-
Josh Hoekwater
SVP, Strategic Partnerships
-
Jen Poirier
Managing Director
-
Stephen Potter
SVP, Creative Director
-
Kevin Redmond
SVP Strategy
-
Craig Millon
Chief Client Officer
-
Greg Knoff
SVP, Client Services
-
Mike Norman
SVP, Technology