To celebrate OREO’s 100th birthday we created The Daily Twist, a 100% responsive campaign that set out to make OREO a vital part of pop culture and everyday conversations in a digital world. Which is a lot to ask of a cookie, and yet we pulled it off with one of the most talked-about, emulated social publishing content stories in our industry. We scoured trends every morning, and then turned the production around at breakneck speeds, creating relevant content aligning OREO with current events. 100 days. 100 pieces of content. 100% successful.