The “TV for the Serious Watcher” platform created brand engagement through compelling, sharable creative that captured the brand essence and created distinction within a highly competitive category– which resonated with consumers and distributors alike. The result blurred the line between entertainment and advertising seamlessly and helped LG earn record sales in the first three months of 2018.

Our second disruptive idea of the “TV for the Serious Watcher” platform was to partner with Netflix to offer the LG B&Binge. B&Binge is the ultimate binge-watching experience, where fans can binge-watch their favorite shows from the world of their shows, like watching The Crown from a royal palace in England or watching Arrested Development from a luxury yacht.