In our latest work for Pearle Vision, we meet Olivia, an inspired nine-year-old girl. When Olivia visits her local Pearle Vision EyeCare Center and learns that she needs glasses, she is disappointed until her Pearle Vision doctor finds a way to show her the power of women in glasses and how a pair of prescription glasses helped one in particular transcend into a cultural icon. This campaign breaks from convention in the vision care category to feature promotional deals, and instead focuses on the relationships that Pearle Vision’s local doctors build with their patients, supporting the brand’s long-lived tagline “Nobody cares for eyes more than Pearle.”