Draftkings Integrated Case Study

DraftKings

Case Study

  • sports marketing
  • sports gambling

When players don’t get enough fantasy football action, they feel it, both physically and emotionally. Just ask the 50 million season-long players who are experiencing severe fantasy deficiencies. They need more: more drafts, more matchups, more chancesto win. Enter Draftkings. With weekly drafts, tons of game formats and matchups, we provide more of everything you love about fantasy. And we’re going to cure fantasy withdrawals with the help of one man: Dr. AftKings. In this campaign, Dr. AftKings is going to diagnose players suffering from fantasy deficiencies and treat them with DraftKings. We’re going to show fans they aren’t limited to one team and one season anymore –with DraftKings, there’s endless ways to play all season long.

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