As the Official beer of NASCAR,Busch has a long and storied history within the NASCAR family. Not only has Busch been the beverage of choice by countless winners during their celebrations in victory lane, but Busch has been along for the ride for four decades dating back to the 1979 Daytona 500.

During the 40th anniversary of Busch’s presence at Daytona, the brand is celebrated racing roots and raising a cold one to 40 years of NASCAR support with something never before seen in motorsport -a crisp, cold can of Busch constructed from Kevin Harvick’s #4 race car.

The Car2Can collection from Busch gave people the unique opportunity to drink the sport they eat, sleep, and breathe.