Casey’s General Store, in the words of its CMO Chris Jones, is “a beloved business, but the way it was showing up to customers just made it feel less and less relevant with each passing year.” So the large Midwestern pizza and convenience store chain wholeheartedly took the plunge into digital transformation, re-energizing its relationship with customers and igniting sales growth. Working with Deloitte Digital, Casey’s implemented cutting-edge solutions to digitize their customer ordering system and create a state-of-the-art website, mobile app, and loyalty program. It’s a success story that demonstrates how community-based brands with loyal customers can reinvent themselves to thrive in an age of digital disruption.