The electric Polestar 2 needed a way to showcase its disruptive design in a market that is as conventional as it is saturated.

We decided to say goodbye to what is considered normal in the automotive industry, our communication in parallel with their design. No more winding roads, shining metal, diesel engines, or car keys. This campaign set out to break tradition and stand apart, by saying hello to a new kind of a car and a new kind of advertising.