The GPA partnered with independent agency Connelly Partners, which has offices in Boston and Dublin, to launch a new campaign called “You see Players; We See People” Campaign. The goal is to raise awareness of the GPA and build buzz as hurling returns to Boston’s famous Fenway Park with a four-team tournament in November. And the tournament provides an opportunity to elevate consciousness of the games, reach a new market, and gives audiences an opportunity to learn more about these incredible athletes who play for the love of country, sport and community.

The work showcases the GPA through interviews with the below past and present GPA and WGPA Players and content from GPA games, particularly the 2018 All-Ireland Final Hurling Final.