Creative
News
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From Jen and Ben to M&MS, Here’s the Super Bowl Ad Breakdown
The Philadelphia Eagles and the Kansas City Chiefs went head-to-head at the biggest football game of the year on Sunday – the Super Bowl. But for many viewers, the real action was happening between the plays. Watching the Super Bowl’s over-the-top, star-studded commercials is nearly as time-honored a tradition as watching the game itself. The […]
Boston Globe, 02/13/2023
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Crunchy, Not Greasy Seafood. Gorton’s Air Fryer Taste Without the Air Fryer
In the lead up to this week’s campaign launch, Gorton’s relied heavily on TikTok to tease and then reveal the Air Fried line.
MediaPost, 02/09/2023
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How Gorton’s Seafood Is Using TikTok for a Product Launch
Gorton’s social-first approach sees the 170-year-old brand looking to strike a connection with Gen Z and millennials.
Marketing Dive, 02/09/2023
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Exciting client news! The Williamsburg Tourism Council recently announced the success of its advertising over the last year. Williamsburg’s investment of $11.5 million in ad placements has influenced over 430,000 trips to the destination, generating over $830 million in visitor spending as a result. In addition, the Tourism Council’s advertising in 2022 reached 10 million […]
Yahoo! Finance, 01/20/2023
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Alyssa Stevens, Director of Influencer Marketing, chatted with In Business on Ireland’s Radio Kerry about influencer marketing and #finfluencers on TikTok. During the segment, Alyssa shared that traditional marketing tactics are no longer enough to bring success. In order for brands to evolve, they need to create strategies that reach younger audiences right where they […]
In Business, 01/16/2023
Clients
Client | Start Year | End Year |
---|---|---|
Titleist | 2018 | Current |
Gorton's Seafood | 2016 | Current |
Visit Williamsburg | 2019 | Current |
Liberty Bank | 2020 | Current |
Kayem Foods | 2012 | Current |
123.ie | 2019 | Current |
National Transportation Authority (NTA) | 2022 | Current |
Northeastern University | 2019 | Current |
The V Foundation for Cancer Research, Cary, NC | 2022 | Current |
Salem Five Bank | 2011 | Current |
About
We exist to embrace the WHY. To pull it apart, blow it up, and piece it back together again. Because by understanding human behavior, and the role our world plays in shaping it, we create work that connects on a deeper level.
People
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Steve Connelly
President, Copywriter
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Alyssa Toro
Senior Partner, Chief Creative Officer
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Dave Kimball
Chief Growth Officer
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Scott Madden
Senior Partner, Chief Strategy Officer
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Dana Wantman
Senior Partner, Chief Client & Integration Officer
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Scott Savitt
Senior Partner, Director of Digital
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Michelle Capasso
Partner, Director of Media Services
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Brian Kastelein
Director of Data & Analytics
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Alyssa Stevens
Director of Public Relations & Social Media