NJM Insurance Group and its agency, Brownstein, today unveiled the latest spots in its ongoing “No Jingles or Mascots” campaign, which takes aim at the insurance category’s marketing clichés to illustrate NJM’s promise to its policyholders: exceptional service and coverage, without the gimmicks.

Featuring three new spots as part of a fully-integrated campaign, the latest installment expresses the brand’s promise by highlighting its transparent, straightforward service, underscoring that great insurance has nothing to hide. In fact, NJM has once again been acknowledged by J.D. Power, who ranked the organization #1 for Customer Satisfaction Among Auto Insurers in the Mid-Atlantic Region.