The first large-scale campaign for NJM’s business insurance services offers a fresh perspective on the potential trials of owning a business, and how unexpected scenarios can be remedied by NJM’s award-winning solutions.

To root the campaign in strategic research, Brownstein set out to determine what was important to decision makers when choosing a business insurance carrier. The research found that customers were primarily motivated by a better service experience, as overall satisfaction with business insurance services was dwindling post-COVID. NJM is known for its outstanding customer service that goes above and beyond on behalf of policyholders — a reputation that’s reflected in the campaign’s creative.