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Valerie Bernstein is Executive Vice President of Marketing and Business Development at commerce agency Advantage Unified Commerce (AUC). In a two-decade-long career, Val has worked on campaigns including Dove’s Real Beauty, the launch of the Axe Detailer, Garnier’s Beauty Responsibly, and People Magazine’s “People Love People”.
New Digital Age, 01/26/2023
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Going Premium: Understanding What Gen Z and Millennials Value - Advertising Week
According to Kelly Revestijn, Senior VP, Strategic Planning at Advantage Unified Commerce, the pandemic “created lost time for GenZ and Millennial consumers.
Advertising Week, 12/29/2022
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How Gen Z shoppers are changing the definition of ‘premium’ tastes | Ad Age
New research shows distinct differences in how Gen Z and younger millennials shop for premium products, ranging from the indulgent to a quest for authenticity.
Ad Age, 10/12/2022
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Global ecommerce rose from 15% of total retail sales in 2019 to 21% in 2021. It now sits at an estimated 22% of all sales, according to a 2022 Morgan Stanley global ecommerce forecast report, which notes that “Over the long term, the ecommerce market has plenty of room to grow and could increase from […]
Retail TouchPoints, 11/10/2022
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How brands are preparing for virtual shopping - Modern Retail
Valerie Bernstein, executive vice president, marketing, Advantage Unified Commerce The next wave of virtual shopping is on the horizon. As seen during other significant shifts in commerce — such as the birth of Amazon — community follows infrastructure. Brands striving to be relevant in virtual shopping journeys are already looking ahead 5–10 years. Their marketing […]
Modern Retail, 09/15/2022
Clients
| Client | Start Year | End Year |
|---|---|---|
| Wells Enterprises (Blue Bunny, Chillycow) | 2022 | Current |
| Family Dollar | 2022 | Current |
| Moet Hennessy | 2022 | Current |
| Ferrara Candy Company | 2022 | Current |
About
We’re not a specialist shop. We’re a shop full of specialists — unified from agencies, retailers, brands and startups. We know our model works, because the first thing we unified was ourselves, combining Advantage Solutions commerce, e-commerce and media agencies into an industry-first model of effectiveness.
And we bring a no-ego, all-outcome mentality.
Using advanced data and tech, we converge Activation, Content, Commerce Media, E-Commerce, Search and Trade to unlock commerce scale for clients.
Where marketing expands across an increasing number of channels, we unify.
People
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Victor Lee
President
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Allison Welker
EVP Client & Customer Engagement
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Dino de Leon
Executive Creative Director
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Marcella Oglesby
Executive Creative Director
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Priyanka Rattana
VP Business Operations
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Fahim Naim
SVP Amazon
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Stephanie Rogers
SVP Strategic Services
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Valerie Bernstein
EVP Marketing