We know many who joined in a nighttime howl to honor frontline personnel and health care workers during COVID-19. Here, we’re talking about a wilder, more timeless impulse to release your emotions into the universe when you’re feeling free and energized.

It’s ethereal. It often happens outside. And certain places seem to coax its emergence more than others.

Like Snowmass, for example. It’s not your typical mountain resort destination, and its tourism marketing campaign has to match. Rather than tread the usual path—snowy, nature porn with a logo slapped on the corner—we imagine the metaphysical ways that this unique, intimate landscape changes people. In winter and summer, whether you’re on your own or with your family, Snowmass brings out the you in “you.” The you who tangos with the wind and howls at the moon just for fun.