Vacations are back. We’ve been planning for this moment for a while with our long-term client partner Snowmass Tourism. And now the work’s out in the wild, inviting people to summer in Snowmass.

This campaign's moniker is Vacation Hibernation. Essentially, we made a visual, verbal and emotional bridge between the summer that was (2020) and the summer that’s yet to be (now that vacations are a thing again).