If you want to stand out in a crowded mobile marketplace, you’ll need to be cheaper or more reliable or faster or have better coverage. Or you could just offer all of the above. It’d definitely be a better way to mobile. Then if you really wanted to sweeten the deal you could be honest and smart and avoid any shenanigans. Of course you’d need an honest, smart, shenanigans-free campaign to tell everyone about it. (If you’re still not sure, get an unbiased opinion from a really smart person. A really really smart person.)