To help break harmful stereotypes and connect to our hard-to-reach audience of teenage girls, we developed an impactful campaign - "Dare To STEM" that encourages girls to pursue their passion for STEM. The broadcast, OLV and social posts served as an introduction to the fun and excitement of Dare to STEM, and led up to our big launch event on Minecraft where we introduced the campaign to a larger audience via a virtual concert featuring live performances by well-known and culturally-relevant performers.