Mountain Dew was seeking a unique customer, marketing and channel approach to reignite stagnating sales, particularly for its Game Fuel product line.

To engage an audience that lives and breathes competition, we leveraged the epic and immersive nature of video games to treat Game Fuel like an entertainment property, through integrated campaigns packed with cinematic, high-energy moments of victory.

The campaign was one of the most successful national launches in recent years, generating $22.2 million in retail sales (exceeding sales goals by 130%). Case shipments exceeded estimates by 30%, and tracked a repeat purchase intent grew by 40%.